It all starts here. A brand is more than a creative name and a fancy logo; it is a promise. People prefer to buy from companies they feel they know and can trust, and brands put forth that assurance. At Outburst Web, we thrive on the success stories of our clients and we know how to create successful brands. Allow us to help you create an identity that will recycle success.

A successful brand identity commands a price-premium and a price-premium creates a perception of quality to consumers. According to Dr. Aaker, professor of marketing at Berkely, perceived quality is the single most-important contributor to a company's return on investment (ROI), having more impact than market share, R&D, or marketing expenditures.

In a nutshell, quality brand identities have a unique, clear image that connects with their consumers and differentiates them from the competition. They should display unique personalities, present core values of the company or organization and invoke a consumer response.

Creating a brand is often a case of getting what you pay for. If search for "logo design" in Google, you might find several companies offering services priced from $149 to $999. However, the final result will most likely lack scalability, personality, and originality. You might find that it cannot be used in many future marketing materials and your potential customers will attach themselves to a competitor who researched and budgeted for a quality identity.

On the high end, there are also international identity and branding companies charging between $70,000 to $100,000. These companies spend a significant amount of time utilizing the best in branding theory to provide their services. If this is within your budget, we recommend a company who focuses solely on branding research, strategy, and identity.

Because we only offer branding identity, our cost for this service currently ranges between the previous two options. We ask that you have already determined a name for your business or organization. After speaking with you and researching the results from our questionnaire, we determine the final project price based on its level of complexity. We will work closely with you during the design process and make revisions until you are satisfied. We provide industry standard formats upon completion that can be transferred to any form of media you choose. We also keep all of your information on file and will be willing to provide additional file formats in the future if needed.