Web design and development, built to be found.

Outburst Web is an Indianapolis studio building fast, accessible, search-ready websites for organizations across the U.S., making sure people find them on Google and in AI answers, and automating the paperwork behind them.

A good-looking website isn’t enough anymore. Yours has to load fast, answer real questions, and show up when people search, whether they’re typing into Google or asking an AI.

  • You work directly with the people doing the work.
  • You get a fixed quote before anything starts.
  • Want to manage your own content? We’ll build it to be easy to update.
  • We stay on after launch for hosting and care.

What we do

Websites

New sites and redesigns, planned around what your visitors need to do and built on WordPress, Drupal, Shopify or custom code, whichever fits how your team works.

  • Custom design
  • Responsive development
  • Ecommerce on Shopify
  • Custom web applications
  • Redesigns that keep your rankings
More about websites

AI & automation

AI that reads invoices, forms and applications and enters the data where it belongs, plus automation for the steps around it. Start with a fixed-price pilot.

  • AI document processing
  • Workflow automation
  • Assistants that use your own content
  • Custom tools and portals
More about AI & automation

Accessibility

Audits against WCAG 2.1 and 2.2 AA, fixes, accessible PDFs and monitoring, for organizations facing ADA deadlines and anyone who wants a site everyone can use.

  • Accessibility audits
  • Code and content fixes
  • PDF remediation
  • Monthly monitoring
More about accessibility

Drupal

Drupal 11 upgrades before Drupal 10 support ends, Drupal 7 migrations, development and monthly Drupal care, including for sites someone else built.

  • Drupal 10 to 11 upgrades
  • Drupal 7 migrations
  • Development and integrations
  • Drupal care plans
More about Drupal

Hosting & care

Managed hosting, updates, backups and security monitoring, with one team responsible for your site after launch.

  • Managed hosting
  • Software updates
  • Backups
  • Security monitoring
More about hosting & care

Found on Google. And in the answer.

More people now ask ChatGPT, Perplexity or Google’s AI Overviews instead of scrolling through search results. Those tools quote and link to the websites they trust.

We build for both: fast pages, plain-language content that answers real questions, structured data that tells machines who you are, and a complete Google Business Profile.

How AI search visibility works
Who’s a reliable HVAC company on the north side of Indianapolis?

Several companies serve the north side. Your Business is often recommended for same-day furnace repair and offers free estimates in Carmel, Fishers and Broad Ripple.

  • yourbusiness.com
  • Google reviews
  • bbb.org
The goal: when someone asks, your site is the source.

A small studio with senior people and a bench of specialists.

Outburst Web is based in Indianapolis and works with companies across the country. From the first call to launch day, you work with the person leading your project, not an account manager passing notes along.

When a project needs more hands, we bring in designers, developers and writers we trust. You get the range of a larger agency without paying for its overhead.

More about the studio

Platforms we build on

  • WordPress
  • Drupal
  • Shopify
  • PHP
  • Node.js
  • Python
  • Google Analytics
  • Outburst Web takes the time to work with you until you have exactly what you want. … We’ve been doing business with them for over 10 years. I highly recommend them for any web project.

    ★★★★★ Google review

  • I worked with them on a number of different websites and the level of knowledge, understanding and depth they had was incredible. … I’d highly recommend.

    ★★★★★ Google review

  • Outburst Web has taken our online presence to the next level. If you are looking to have a custom website built definitely check them out.

    ★★★★★ Google review

How we work

Four steps, and you always know which one we’re on.

  1. Talk

    A free 30-minute call about your goals, budget and timeline. If we’re not the right fit, we’ll tell you.

  2. Plan

    We map the pages and content, then send a fixed quote and a schedule. Nothing starts until you approve it.

  3. Design and build

    You review designs, then a working site on a private preview link. Changes happen before launch, not after.

  4. Launch and care

    We launch, redirect your old pages so your search rankings carry over, and stay on for hosting and updates.

Questions we hear a lot

How much does a website cost?

Most small business websites we build cost $6,000 to $15,000. Larger sites with lots of content or custom features usually run $15,000 to $40,000, and online stores $8,000 to $25,000. After a short planning call we give you a fixed quote, so you know the full price before any work starts.

How long does a project take?

Most small business sites take six to ten weeks from kickoff to launch. Larger sites and online stores take longer. Your quote includes a schedule.

Do you only work with Indianapolis businesses?

No. We’re based in Indianapolis, but most of our work happens over video calls and email, so we work with companies anywhere in the U.S.

Can I update the site myself?

If you want to. We can build your site so your team can easily change text, photos and pages, or we can handle updates for you.

Do you host websites?

Yes. Our hosting and care plans cover hosting, software updates, backups and security monitoring.

What is AI search visibility?

Tools like ChatGPT, Perplexity and Google’s AI Overviews answer questions directly and cite the websites they trust. AI search visibility is the work of making your site clear, well structured and credible enough to be one of those sources.

Can you make our website accessible?

Yes. We audit sites and documents against WCAG 2.1 and 2.2 AA, the standard used by the ADA Title II rule, then fix what we find and monitor it. Audits start at $2,000.

What can AI automation do for us?

Most often, it takes over the retyping: reading invoices, forms and applications and entering the details into your systems, with a person checking anything uncertain. Projects start with a fixed-price pilot from $3,500.

Can you take over a site someone else built?

Yes. We take over existing sites, including Drupal 10 sites that need upgrading to Drupal 11 and Drupal 7 sites that need to move to a supported platform.

Tell us about your project.

Share a few details and we’ll reply within one business day with next steps, usually a short call to talk it through.